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Hollywood's strongest supporting actor has been launched, AI is not far from subverting "Dreamworks"?

As a major city in the United States and even the global film industry, Hollywood has gathered a large number of veteran film and television production companies, including Universal Pictures, Warner Bros., Paramount Pictures, Disney Pictures, MGM Pictures, etc. In addition, new streaming forces such as Netflix have also entered in recent years. When the new generation of technology represented by generative AI sweeps the world, the movie "dream factory" is also experiencing a transformative moment.

In early May last year, the US film and television industry launched a series of strikes that lasted for five months. Two labor disputes, led by the Writers Guild and the Screen Actors Guild, have caused the worst industry disruption since the 2020 pandemic, forcing many film projects and TV shows to halt or delay production. The strike has been costly, with Kevin Klowden, chief global strategist at the Milken Institute think tank, estimating it has cost the U.S. economy more than $5 billion, affecting not only film and television production companies, but also surrounding service industries such as catering, trucking and dry cleaning.

One of the main conflicts between labor and management is that many actors and screenwriters have expressed concerns about "unemployment" due to the "invasion" of artificial intelligence.

Luo Chenya has been working in the film and television industry for more than 10 years, including scriptwriter, documentary photographer and assistant director. She told the first financial reporter that after ChatGPT became popular, she also tried to use chatbots to assist script creation. "I can talk to the AI about my ideas and ideas, and it will help analyze and refine my ideas, and even make some suggestions that I think are quite effective." But on the execution level, the idea of writing it down into a very specific scene, character action, it doesn't really help me."

Luo Chenya said that AI still needs more training and evolution in script writing, but the ability to present images is amazing. "AI can directly generate images, which can indeed save labor to a great extent, and may even replace photographers in the future." In post-production, AI can beautify images and modify flaws."

A place to be fought over

Earlier this year, OpenAI released the Vincennes video model Sora on its website, which can create videos up to a minute long, generating complex scenes with multiple characters, specific types of movement, and precise theme and background details. In addition to being able to generate video from text, the model can also generate video from still images, precisely animating the image content.

"Vincennes Video can quickly produce high-quality video content, greatly improving production efficiency, and generative AI helps to improve the analysis of user preferences and personalized recommendations, and enhance the attractiveness of content." These technologies will disrupt traditional video production and content distribution models, and media companies need to adapt and change their operating models." Wang Haoyu, CEO of Mairui Asset Management, said in an interview with the first financial reporter.

For this reason, Hollywood giants have long made big bets and stepped up their layout.

Insurers fret over militant attacks, AI hacks at Paris Olympics
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Musk is the billionaire who lost the most money in the first half of 2024: $5 billion a month
At the beginning of this year, Elon Musk had a fortune of $251 billion and could almost single-handedly solve world hunger. However, Tesla's stagnant sales, the endless struggle to buy Twitter, and the volatility of Tesla's stock price meant he lost a lot of money this year. According to Forbes, Musk is the billionaire with the most losses so far this year, with his wealth shrinking at a rate of about $5 billion a month. According to the website, his wealth shrank by more than 10% from the end of 2023 to June 28, 2024. As the website explains: Between December 31, 2023, and June 28, the last day of regular stock market trading for the first half of the year, Musk's net worth fell from $251.3 billion to $221.4 billion, a bigger drop than any other billionaire tracked by Forbes, but Musk remains the richest person on the planet. The main reason for the dip in Musk's pocketbook is that a Delaware judge in January canceled Musk's then-record Tesla compensation package worth $51 billion, which led Forbes to cut the value of the equity award by 50 percent because of uncertainty about whether Musk would receive those stock options. Excluding that bonus, Musk's wealth has remained volatile over the past six months, with the value of his 13 percent stake in Tesla shrinking by about $20 billion as falling profits and car deliveries sent the stock down 20 percent. But that was partly offset by the growth of Musk's stake in his generative artificial intelligence startup xAI to $14.4 billion (Musk also has a roughly $75 billion stake in private aerospace company SpaceX, a $7 billion stake in social media company X, And smaller stakes in other companies, such as brain experimentation startup Neuralink).
Exclusive: India's Paytm gets government panel nod to invest in payments arm, sources say
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Samsung hit the biggest strike! Over 6,500 people attended.
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McDonald’s expands operational map in Chinese market, to roll out more outlets in the country
McDonald's China, together with its four major suppliers announced the launch of an industrial park in Xiaogan city, Central China's Hubei Province on Wednesday, highlighting the importance of Chinese market in terms of supply chain for food business. With a combined investment of 1.5 billion yuan ($206 million), the park, named Hubei Smart Food Industrial Park, is a joint project with Bimbo QSR, XH Supply Chain, Tyson Foods Inc, and Zidan, according to information provided to the Global Times. The park is expected to produce 34,000 tons of meat products, 270 million buns, 30 million pastries, and 2 billion packaged products annually. It also features a 25,000-square-meter high-standard automated warehouse for frozen, refrigerated, and dry goods, reducing logistics time by 90 percent from manufacturing to arriving at the destination. Leveraging local geographical advantages, the park will become a supply hub for McDonald's in central and western China, enhancing supply efficiency and stability for its outlets there, the company said. "McDonald's has been deeply rooted in China for over 30 years, and the park is an echo of our long-term development in China," said Phyllis Cheung, CEO of McDonald's China. "Without any long-term strategy, we don't have any structural advantage in China," Cheung noted. The US food giant continues to expand its business map in China. As of the end of June in 2024, there were over 6,000 restaurants and over 200,000 employees in the market. China has become the second largest and fastest-growing market of McDonald's. In 2023, McDonald's China unveiled the ambition of operating 10,000 restaurants by 2028. To support this, McDonald's and its suppliers have invested over 12 billion yuan from between 2018 to 2023 to develop new production capacities and enhance supply chain sustainability. Observers said that the industrial park reflect foreign companies' confidence in operating in China as the country takes concrete measures in furthering reform and opening-up. China's foreign direct investment from January to May 2024 reached 412.51 billion yuan, with the number of newly-established foreign-backed companies reaching 21,764, rising by 17.4 percent year-on-year, data from China's Ministry of Commerce revealed. According to a recent survey by the American Chamber of Commerce in China, the majority of US companies saw improved profitability in China in 2023, and half of the survey participants put China as their first choice or within their top three investment destinations globally. Olaf Korzinovski, EVP of Volkswagen China, who is responsible for production and components, also shared his understanding of supply chains in China with the Global Times. Volkswagen has been operating in China for about 40 years. "In order to seize greater value for our customers," Volkswagen Group is stepping up pace of innovation in China, and systematically purshing forward the digitalization process, Korzinovski noted, adding the company is strengthening local capabilities with accelerated decision-making efficiency. Global Times