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Hollywood's strongest supporting actor has been launched, AI is not far from subverting "Dreamworks"?

As a major city in the United States and even the global film industry, Hollywood has gathered a large number of veteran film and television production companies, including Universal Pictures, Warner Bros., Paramount Pictures, Disney Pictures, MGM Pictures, etc. In addition, new streaming forces such as Netflix have also entered in recent years. When the new generation of technology represented by generative AI sweeps the world, the movie "dream factory" is also experiencing a transformative moment.

In early May last year, the US film and television industry launched a series of strikes that lasted for five months. Two labor disputes, led by the Writers Guild and the Screen Actors Guild, have caused the worst industry disruption since the 2020 pandemic, forcing many film projects and TV shows to halt or delay production. The strike has been costly, with Kevin Klowden, chief global strategist at the Milken Institute think tank, estimating it has cost the U.S. economy more than $5 billion, affecting not only film and television production companies, but also surrounding service industries such as catering, trucking and dry cleaning.

One of the main conflicts between labor and management is that many actors and screenwriters have expressed concerns about "unemployment" due to the "invasion" of artificial intelligence.

Luo Chenya has been working in the film and television industry for more than 10 years, including scriptwriter, documentary photographer and assistant director. She told the first financial reporter that after ChatGPT became popular, she also tried to use chatbots to assist script creation. "I can talk to the AI about my ideas and ideas, and it will help analyze and refine my ideas, and even make some suggestions that I think are quite effective." But on the execution level, the idea of writing it down into a very specific scene, character action, it doesn't really help me."

Luo Chenya said that AI still needs more training and evolution in script writing, but the ability to present images is amazing. "AI can directly generate images, which can indeed save labor to a great extent, and may even replace photographers in the future." In post-production, AI can beautify images and modify flaws."

A place to be fought over

Earlier this year, OpenAI released the Vincennes video model Sora on its website, which can create videos up to a minute long, generating complex scenes with multiple characters, specific types of movement, and precise theme and background details. In addition to being able to generate video from text, the model can also generate video from still images, precisely animating the image content.

"Vincennes Video can quickly produce high-quality video content, greatly improving production efficiency, and generative AI helps to improve the analysis of user preferences and personalized recommendations, and enhance the attractiveness of content." These technologies will disrupt traditional video production and content distribution models, and media companies need to adapt and change their operating models." Wang Haoyu, CEO of Mairui Asset Management, said in an interview with the first financial reporter.

For this reason, Hollywood giants have long made big bets and stepped up their layout.

Microsoft to offer Apple devices to employees in China, cites absence of Android services
July 8 (Reuters) - Microsoft (MSFT.O), opens new tab intends to offer Apple's (AAPL.O), opens new tab iOS-based devices to its employees in China to access authentication apps, a company spokesperson said on Monday, citing absence of Google's (GOOGL.O), opens new tab Android services in the country. Microsoft has been under increased scrutiny after a series of security breaches, the latest being that of Russian hackers who spied and accessed emails of the company's employees and customers earlier this year. The development was first reported by Bloomberg News, which, citing an internal memo, said the Windows OS-maker instructed its employees in China to use Apple devices at workplace from September. As a part of Microsoft's global Secure Future Initiative, the move to switch to iOS-devices stems from the lack of availability of Google Play Store in China that limits its employees' access to security apps such as Microsoft Authenticator and Identity Pass, the report added. "Due to the lack of availability of Google Mobile Services in this region, we look to offer employees a means of accessing these required apps, such as an iOS device," a company spokesperson told Reuters in an email. Microsoft is among those U.S. companies that have a strong presence in China. It entered the Chinese market in 1992 and also operates a large research and development center in the country. The company will provide iPhone 15 models to employees, currently using Android handsets across China, including Hong Kong, the Bloomberg report said.
Morning Bid: Eyes switch to inflation vs elections, Powell up
A look at the day ahead in U.S. and global markets from Mike Dolan After an intense month focused on election risk around the world, markets quickly switched back to the more prosaic matter of the cost of money - and whether disinflation is resuming to the extent it allows borrowing costs to finally fall. Thursday's U.S. consumer price update for June is the key moment of the week for many investors - with the headline rate expected to have fallen two tenths of a percentage point to 3.1% but with 'core' rates still stuck at 3.4%. With Federal Reserve chair Jerome Powell starting his two-pronged semi-annual congressional testimony later on Tuesday, the consensus CPI forecast probably reflects what the central bank thinks of the situation right now - encouraging but not there yet. But as the U.S. unemployment rate is now back above 4.0% for the first time since late 2021, markets may look for a more nuanced approach from the Fed chair that sees it increasingly wary of a sudden weakening of the labor market as real time quarterly GDP estimates ebb again to about 1.5%. There were some other reasons for Fed optimism in the lead up to the testimony. The path U.S. inflation is expected to follow over coming years generally softened in June, amid retreating projections of price increases for a wide array of consumer goods and services, a New York Fed survey showed on Monday. Inflation a year from now was seen at 3% as of June - down from the expected rise of 3.2% in May - and five-year expectations fell to 2.8% from 3%. Crude oil prices are better behaved this week, too, falling more than 3% from the 10-week highs hit late last week and halving the annual oil price gain to 10%. The losses on Tuesday came after a hurricane that hit a key U.S. oil-producing hub in Texas caused less damage than many in markets had expected - easing concerns over supply disruption. Before Powell starts speaking later, there will also be an update on U.S. small business confidence for last month.
Ukrainian Presidential Office: Russia's attacks on multiple locations in Ukraine have killed 36 people
The Ukrainian presidential office said on July 8 local time that Russia's large-scale attacks on many parts of Ukraine have killed 36 people and injured 140 others. According to the Ukrainian State Emergency Service, a total of 619 rescue workers and 132 equipment participated in the rescue work across Ukraine that day. Ukrainian President Zelensky said on social media on the 8th that Russia launched more than 40 missiles of various types at Ukraine that day. Residential buildings and infrastructure in many cities in Ukraine were damaged in varying degrees of attacks, and a children's hospital was destroyed. Rescue departments are currently conducting emergency rescue on the scene. The Russian Ministry of Defense issued a statement on the 8th local time saying that Ukrainian officials' claim that Russia used missiles to attack Ukrainian civilian facilities was untrue. The damage suffered by Kiev was caused by the fall of missiles launched by the city's air defense system.
Carlsberg to buy Britvic for $4.2 billion
Carlsberg to buy Britvic for 1,315p per share Carlsberg will also buy out Marston's from brewing joint venture Danish brewer plans to create integrated beverage business in UK Shares in Carlsberg, Britvic, Marston's all rise July 8 (Reuters) - Carlsberg (CARLb.CO), opens new tab has agreed to buy British soft drinks maker Britvic (BVIC.L), opens new tab for 3.3 billion pounds ($4.23 billion), a move the Danish brewer said would forge a UK beverage "powerhouse" and that sent both companies' shares higher. Carlsberg clinched the takeover with a sweetened bid of 1,315 pence per share - comprising cash and a special dividend of 25 pence a share - after the British company rejected 1,250 pence per share last month. The acquisition will create value for shareholders, contribute to growth and forge a combined beer and soft drink company that is unique in the UK, CEO Jacob Aarup-Andersen told investors on a conference call. "With this transaction we are creating a UK powerhouse," he said. He brushed off concerns from some analysts about integration risks, saying Carlsberg has a strong track record of running beer and soft drink businesses in several markets. Soft drinks already make up 16% of Carlsberg's volumes. COST SAVINGS As drinkers in some markets ditch beer for spirits or cut back on drinking altogether, brewers have looked to broaden their portfolio into new categories like hard seltzer, canned cocktails and cider, as well as zero-alcohol brews. Britvic sells non-alcoholic drinks in Britain, Ireland, Brazil and other international markets such as France, the Middle East and Asia. Carlsberg said the deal will deliver a number of benefits, including cost and efficiency savings worth 100 million pounds ($128 million) over five years as it takes advantage of common procurement, production and distribution networks. It will also see Carlsberg take over Britvic's bottling agreement with PepsiCo (PEP.O), opens new tab. Carlsberg already bottles PepsiCo drinks in several markets and there is scope to add more geographies in future, Aarup-Andersen said. arlsberg halted share buy backs on Monday as a result of the deal. Chief financial officer Ulrica Fearn said these would resume once Carlsberg reaches its revised target for net debt of 2.5 times EBITDA, from 3.5 times currently - a goal it expects to meet in 2027. "Whilst this represents a shift in the strategy away from organic top- and bottom-line growth and consistent returns to shareholders, we view it as a relatively low risk transaction with attractive financials," Jefferies analysts said in a note. Carlsberg also said on Monday it will buy out UK pub group Marston's (MARS.L), opens new tab from a joint venture for 206 million pounds. That will give it full ownership of the newly formed Carlsberg Britvic after the deal. ($1 = 0.7805 pounds) Get the latest news and expert analysis about the state of the global economy with Reuters Econ World. Sign up here. Reporting by Stine Jacobsen, Yadarisa Shabong and Emma Rumney Editing by Sherry Jacob-Phillips, Rashmi Aich, David Goodman and David Evans
When Amazon also started upgrading "refund only"
Amazon official said that the freight from the Chinese warehouse will be lower than the traditional FBA(Fulfillment by Amazon) fee, similar to the domestic air delivery small package service, which will undoubtedly greatly reduce the logistics costs of sellers. In addition to logistics, Amazon is also responsible for promotion and traffic, of course, sellers can still independently carry out product advertising, pricing and promotion activities, to maintain the personalized and independent brand. Many industry insiders said that Amazon launched the "low-price store" move to fight China's cross-border e-commerce platforms Temu, Shein, AliExpress and so on. Although it provides another platform for China's e-commerce to go to sea, many sellers said that the cost of settling in Amazon cross-border e-commerce has become lower, and they have asked about the conditions of settling in, but the rules look down, in fact, it is not so friendly for sellers.
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