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Hollywood's strongest supporting actor has been launched, AI is not far from subverting "Dreamworks"?

As a major city in the United States and even the global film industry, Hollywood has gathered a large number of veteran film and television production companies, including Universal Pictures, Warner Bros., Paramount Pictures, Disney Pictures, MGM Pictures, etc. In addition, new streaming forces such as Netflix have also entered in recent years. When the new generation of technology represented by generative AI sweeps the world, the movie "dream factory" is also experiencing a transformative moment.

In early May last year, the US film and television industry launched a series of strikes that lasted for five months. Two labor disputes, led by the Writers Guild and the Screen Actors Guild, have caused the worst industry disruption since the 2020 pandemic, forcing many film projects and TV shows to halt or delay production. The strike has been costly, with Kevin Klowden, chief global strategist at the Milken Institute think tank, estimating it has cost the U.S. economy more than $5 billion, affecting not only film and television production companies, but also surrounding service industries such as catering, trucking and dry cleaning.

One of the main conflicts between labor and management is that many actors and screenwriters have expressed concerns about "unemployment" due to the "invasion" of artificial intelligence.

Luo Chenya has been working in the film and television industry for more than 10 years, including scriptwriter, documentary photographer and assistant director. She told the first financial reporter that after ChatGPT became popular, she also tried to use chatbots to assist script creation. "I can talk to the AI about my ideas and ideas, and it will help analyze and refine my ideas, and even make some suggestions that I think are quite effective." But on the execution level, the idea of writing it down into a very specific scene, character action, it doesn't really help me."

Luo Chenya said that AI still needs more training and evolution in script writing, but the ability to present images is amazing. "AI can directly generate images, which can indeed save labor to a great extent, and may even replace photographers in the future." In post-production, AI can beautify images and modify flaws."

A place to be fought over

Earlier this year, OpenAI released the Vincennes video model Sora on its website, which can create videos up to a minute long, generating complex scenes with multiple characters, specific types of movement, and precise theme and background details. In addition to being able to generate video from text, the model can also generate video from still images, precisely animating the image content.

"Vincennes Video can quickly produce high-quality video content, greatly improving production efficiency, and generative AI helps to improve the analysis of user preferences and personalized recommendations, and enhance the attractiveness of content." These technologies will disrupt traditional video production and content distribution models, and media companies need to adapt and change their operating models." Wang Haoyu, CEO of Mairui Asset Management, said in an interview with the first financial reporter.

For this reason, Hollywood giants have long made big bets and stepped up their layout.

South African rand stable as markets await US interest rate hints
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Morning Bid: Eyes switch to inflation vs elections, Powell up
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Avi Bruce appointed as head of IDF Central Command
On the evening of July 8, local time, the Israel Defense Forces issued a statement saying that Major General Avi Bluth replaced Yehuda Fox as the commander of the Israeli Central Command. Earlier that day, the Israeli army held a handover ceremony, which was presided over by the Israeli Chief of Staff Halevy. Avi Bluth joined the Israel Defense Forces in 1993 and commanded the Israeli military operations in the West Bank. In May this year, Bruce was promoted to major general and served as a military commander in the Israeli Central Command. CCTV reporters learned that in late April this year, Yehuda Fox, then commander of the Israeli Central Command, requested to resign and retire from the army in August this year. Fox had previously stated that he should bear part of the responsibility for the military intelligence failure on October 7 last year, and "must end his term like everyone else." According to the official website of the Israeli Defense Forces, the Central Command is one of the four major commands of the Israeli army, headquartered in Jerusalem, and its responsibility covers nearly one-third of Israel's territory.
MOFCOM refutes EU comments on anti-subsidy investigation into Chinese EVs
A spokesperson for the Ministry of Commerce (MOFCOM) on Monday rejected remarks from the EU Ambassador to China on the anti-subsidy investigation into Chinese electric vehicles (EVs). MOFCOM said China had expressed strong opposition through various channels since October 2023 and has always advocated for handling economic and trade frictions through dialogue and consultation in order to maintain the overall strategic partnership between China and Europe. EU Ambassador to China Jorge Toledo claimed on Sunday that the EU has been trying to engage with China for months regarding the imposition of tariffs on Chinese EVs but that China had only recently sought to initiate discussions. This is false, the spokesperson said. MOFCOM said that after the European Commission (EC) officially filed a case, Chinese Commerce Minister Wang Wentao sent a letter to European Commission Executive Vice-President Valdis Dombrovskis on October 24, 2023, expressing hope to resolve the case through dialogue and negotiation. On November 13, 2023, Wang sent another letter to the European side proposing negotiation suggestions. In February 2024, Wang met with Dombrovskis during the WTO's 13th Ministerial Conference face to face and proposed dialogue and negotiation with the European side. On May 19, 2024, Wang reiterated the hope for dialogue and negotiation to resolve the case in a letter to the European side. Additionally, Chinese technical experts have been sending signals to the European side regarding on-site inspections, hearings, and other channels since the case was filed, expressing willingness to resolve trade frictions through dialogue and negotiation. On the day the preliminary ruling was announced on June 12, Dombrovskis replied to Wang in a letter, expressing the desire for both sides to strengthen dialogue to resolve the case. On June 22, Wang held a video conference with Dombrovskis, and they agreed to start negotiations on the EU's anti-subsidy investigation into Chinese EVs. Subsequently, China sent a working group to Europe for negotiations on June 23, and multiple rounds of technical consultations were held simultaneously via video. MOFCOM said that China has shown the utmost sincerity and hopes that the European side will meet China halfway, show sincerity, and push forward the negotiation process to reach a mutually acceptable solution as soon as possible. China has always believed that trade protectionist measures are not conducive to the development of global green industries and automotive industry cooperation. Efforts should be made to adhere to dialogue and cooperation to promote economic green transformation, rather than creating divisions and disrupting global industrial and supply chains, MOFCOM said. China firmly opposes any unilateralism and protectionism that politicizes and weaponizes economic and trade issues, and will take all necessary measures to defend its own interests against any abuse of rules and suppression of China, MOFCOM added.
EV maker Lucid to recall over 5,200 Air luxury sedans for software error, US regulator says
July 9 (Reuters) - Lucid Group (LCID.O), opens new tab will recall about 5,251 of its 2022-2023 Air luxury sedans due to a software error that could cause a loss of power, according to a notice from the U.S. National Highway Traffic Safety Administration published on Tuesday. The regulator added the EV maker will also recall about 7,506 of its 2022-2024 Air luxury sedans due to an issue with a coolant heater that could fail to defrost the windshield. Lucid had released an over-the-air software update in June as a fix for the software error and a separate update to identify a high voltage coolant heater failure and provide a warning to the drivers of the affected vehicles. The company had reported second-quarter deliveries above market expectations on Monday, as price cuts helped boost demand for its luxury electric sedans.
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